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    • Abstract:
      The article reports on trends in social media influencer marketing and the efforts by the firm LTK to provide technology and connection to social influencers like Jen Adams to bolster their earnings. Also cited are LTK's business model, the sales of beauty, home decor, and other products on LTK's online platform in 2022, and the investment by SoftBank Group Corp. to LTK in late 2021.