Wenn der süße Impuls fehlt.

The article reports on how self-checkout and similar technologies are changing the checkout area in Germany and leading to a decline in sales for confectionery products. Due to the digitization of payment, customers are shifting their focus away from impulse purchases such as chewing gum or candies. Confectionery manufacturers are concerned about the impact on their sales and are demanding more influence in the design of the checkout area. Solutions are being sought to maintain the impulse-driven area, for example through display placements or mobile impulse modules. It is emphasized that the checkout area continues to be important for additional sales. [Extracted from the article]

Seit 20 Jahren verändern Self-Checkout und Co. in Deutschland die Kassenzone. Wegen spürbar weniger Zugriffen auf Impulsprodukte sind Platzierungslösungen gerade für Süßwaren gesucht. Gabriele Calvo Henning [ABSTRACT FROM AUTHOR]

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