LINGUOSOCIOLOGICAL ASPECTS OF MASS INFORMATION.

TAGANROG (Russia); RUSSIA

This article discusses the linguosociological aspects of mass information. Linguosociology, of linguosocial psychology, studies the place of language in the structure of social relationships which manifest themselves in the process of communication. It is in the process of communication, accompanied by the unending appearance and use of diverse linguistic texts (messages), that the active functioning of society, both internal (thought and other forms) and external (sensory-practical), is activated. Arising out of the needs of this activity, linguistic texts take on a new quality, as it were, and in turn influence the mechanisms for the regulation of social activity and behavior. A study of the linguistic mechanisms essential for the perception and assimilation of the information contained in the texts of messages transmitted by the mass information and propaganda media was conducted in Taganrog, Russia. The success of a text in mass communications in performing its functions depends specifically on its informative properties. The informativeness of a text is measured not by the total volume of information a message contains but only by the amount which the recipient takes in. The integrity of a text (a message) as a communicative entity is determined by the fact that all the elements incorporated in it are subordinated to the goal or goals of the message, the basic concept, the intent of the author.