El papel de la publicidad en el origen, consolidación y decadencia de la prensa gratuita en España.

Item request has been placed! ×
Item request cannot be made. ×
loading   Processing Request
Read Online Read More Add to Saved list
  • Additional Information
    • Alternate Title:
      The role of advertising in the origin, consolidation and decline of the free press in Spain.
      Publizitateak Espainiako doako prentsaren jatorrian, sendotzean eta gainbeheran duen zeregina.
    • Subject Terms:
      ADVERTISING; FREE press & fair trial; FREEDOM of the press; ADVERTISING revenue; RETROSPECTIVE studies; MASS media; INTERNET; HYPOTHESIS
    • Subject Terms:
      SPAIN
    • Abstract:
      El presente trabajo presenta un análisis retrospectivo de la prensa gratuita desde su origen hasta la actualidad. Se parte de la hipótesis de que la publicidad ocupó un lugar esencial en la evolución de la prensa gratuita en España. Por ello, se analiza el papel que tuvo la publicidad en el origen, consolidación y decadencia de la prensa gratuita de información general en España. Los datos reflejan lo inestable que resulta supeditar la supervivencia de los medios a únicamente los ingresos publicitarios. El interés de este trabajo radica en la importancia que están teniendo los modelos de financiación en los medios de comunicación digitales. [ABSTRACT FROM AUTHOR]
    • Abstract:
      This paper presents a retrospective analysis of the free press from its origins to the present day. It is based on the hypothesis that advertising occupied an essential place in the evolution of the free press in Spain. For this reason, the role that advertising had in the origin, consolidation and decline of the free general information press in Spain is analyzed. The data reflects how unstable it is to subordinate the survival of the media to advertising revenue alone. The interest of this work lies in the importance that financing models are having in the media with the arrival of the Internet. [ABSTRACT FROM AUTHOR]
    • Abstract:
      Copyright of Zer: Journal of Communication Studies / Revista de Estudios de Comunicacion / Komunikazio Ikasketen Aldizkaria is the property of Universidad del Pais Vasco and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)