Multilevel Marketing Is Controversial. This Academic Fellowship Is Trying to Change That.

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  • Author(s): Diep, Francie
  • Source:
    Chronicle of Higher Education. 9/30/2022, Vol. 69 Issue 3, p1-1. 1p. 2 Color Photographs.
  • Additional Information
    • Subject Terms:
      ACADEMIC programs; FELLOWSHIP; DIRECT selling; MULTILEVEL marketing
    • Subject Terms:
      UNITED States
    • Abstract:
      The article focuses on the academic fellowship program launched by the Direct Selling Education Foundation in partnership with the Direct Selling Association in the U.S. and the controversy surrounding the program. Topics discussed include critics' argument on the business practices being used under the program, statements from the foundation's executive director Gary M. Huggins on the objectives of the program, and the involvement of multilevel-marketing firms in academic programs.