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Echo Awards '04.
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- Author(s): Tenenhouse, Bryan1
- Source:
Marketing Magazine. 1/17/2005, Vol. 110 Issue 2, p19-19. 3/4p. 4 Color Photographs.
- Subject Terms:
- Additional Information
- Abstract:
This article presents information on the 75th annual DMA International Echo Awards, which honour excellence in direct marketing from around the globe. The awards were announced in New Orleans last fall. A four-step communication program was designed to proactively pre-sell Jaguar owners by guiding them through the process of buying a new Jaguar. St. Jude Children's Research Hospital. Terra Network Mexico is a DRTV spot for an Internet service provider similar to AOL only in Mexico. The target audience is 18 to 35. The product is cheap.
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