ライブコマースの現状分析 ― 中国のケース ―. (Japanese)

Live Commerce Current Situation Analysis ― Case of China ―. (English)

Live commerce is a new form of commerce that has become a hot topic these days. With live videos delivered by office workers and celebrities, and users purchasing products while asking questions and comments in real time, China's e-commerce has shown strong vitality and resilience. It played an important role in ensuring their supply, facilitating the resumption of work and production in the fight against the coronavirus epidemic. This paper analyzes the impact on China's commerce format and consumer behavior. The purpose was to clarify the difference between traditional online sales and the characteristics of live commerce. [ABSTRACT FROM AUTHOR]

ライブコマースは最近話題になっている新しいコマースの形である．有名人か該当する会社に所 属している会社員がライブ動画を配信し，ユーザーはリアルタイムに質問やコメントをしながら商 品を購入するといったもので，中国の電子商取引は強い活力と回復力を示した．コロナウイルスの 流行の中で商品の供給を保障し，仕事と生産の再開を促進し，重要な役割を果たした．本論文では 中国のライブコマース形式や消費者行動への影響を分析し，従来のオンライン販売との違いやライ ブコマースの特徴を明らかにすることを目的とした. [ABSTRACT FROM AUTHOR]

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