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Promoting public engagement with household waste separation through government social media: A case study of Shanghai.
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- Author(s): Huang, Fangnan1 (AUTHOR); Chen, Qiang1,2 (AUTHOR) ; Ma, Wenjie3 (AUTHOR); Evans, Richard4 (AUTHOR)
- Source:
Journal of Environmental Management. Oct2022, Vol. 320, pN.PAG-N.PAG. 1p.- Subject Terms:
- Source:
- Additional Information
- Subject Terms:
- Abstract: Government agencies around the world are increasingly using social media to promote public engagement with government-initiated activities, such as Household Waste Separation (HWS). However, existing studies fail to examine how governments can use their official social media accounts to promote public engagement with HWS. This pioneering study investigates the effects of dialogic loop, media richness, content theme, and emotional valence on public engagement with HWS through Government Social Media (GSM). Moreover, the influencing mechanisms are explored by examining the moderating role of social media capital. In total, 1795 posts were scraped from the official Sina Weibo accounts of seventeen Shanghai governments and later analyzed. Results reveal that dialogic loop positively predicts public engagement with HWS through GSM, but media richness negatively affects public engagement. Content themes have significantly different impacts on the level of public engagement with HWS through GSM. Unexpectedly, the effect of emotional valence is not significant. This study is the first of its kind to demonstrate the moderating role of social media capital which is seen to weaken the positive effect of dialogic loop on public engagement with HWS through GSM and mitigate the negative effect of media richness. • We examined how to promote public engagement with HWS through GSM. • Media richness negatively affected public engagement with HWS through GSM. • Dialogic loop increased public engagement while emotional valence had no effect. • Different content types showed differential effects on public engagement. • All relationships were contingent upon the social media capital. [ABSTRACT FROM AUTHOR]
- Abstract: Copyright of Journal of Environmental Management is the property of Academic Press Inc. and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
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