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    • Abstract:
      The article reports on advertisement gains by business publications of the United States in the year 2004. Business publications enjoyed a strong year in 2004 in terms of ad page growth, according to Publishers Information Bureau figures. The data showed that consumer publications overall posted a 3.8 percent gain in ad pages in 2004 compared with 2003, and the majority of business magazines turned in even stronger performances. Business 2.0 posted the strongest performance in ad page growth with a 23.8 percent gain.