Keeping the OS familiar.

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  • Additional Information
    • Subject Terms:
      O2 Asia (Company) ; MICROSOFT Corp. 081466849 MSFT
    • Subject Terms:
      BILLINGTON, Mark
    • Abstract:
      Interviews Mark Billington, Chief Executive Officer of O2 Asia, on the use of the Microsoft environment as the key to getting mass-market users to adopt converged technology for personal digital assistant (PDA) phones. Rational behind device-led strategy in Asia; Strength of the Microsoft mobile operating system; Issue of battery life in light of Windows-based phones being known for being less efficient than Symbian models; Main impediment to the uptake of converged devices by the mass market.