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    • Abstract:
      The article focuses on augmented reality (AR) innovations being developed by technology company Snap Inc. with the use of its platform Snapchat. Topics discussed include the use of the platform by attendees at the Lollapalooza Chicago music festival in Illinois from July 28 to 31, 2022, the dominance of Snapchat and Snap Inc. in AR, the company's partnership with concert giant Live Nation to being AR to festivals and concerts, and the launch of Snapchat's feature Sounds.