Konkurentnost umetničkih fakulteta na tržištu visokog obrazovanja prema proceni studenata i profesora. (Bosnian)

Competitiveness of Art Faculties in the Higher Education Market from Students’ and Professors’ Points of View. (English)

NOVI Sad (Serbia); SERBIA; BELGRADE (Serbia)

Since the 1990s, when the private sector entered the sphere of education in Serbia, competition in the higher education market has intensified. Considering that two and a half decades have passed since the founding of the first private art faculties in the country and that there is a noticeable lack of works on this topic, a qualitative study of students and professors at the Academy of Arts in Novi Sad (a public faculty) and at the Academy of Arts in Belgrade (a private faculty) has now been done. The main aim of this research is to determine the opinion of students and professors at these two faculties about the competitiveness of art faculties in the higher education market. The agenda for the interviews included two key topics - identification of the key criteria on the basis of which the target group of these faculties ( i.e., the customers) decides whether to enroll in a public or private art faculty and their evaluation of art studies (i.e., the product) as covering four research questions: assessment of study conditions, assessment of the quality of teaching at art faculties, assessment of criteria at those faculties, as well as the evaluation of obtainable diplomas. [ABSTRACT FROM AUTHOR]

Kada je početkom devedesetih godina prošlog veka u Srbiji omogućen ulazak privatnog sektora u sferu obrazovanja, bila je to najdrastičnija promena koja se dogodila u ovoj oblasti još od kraja Drugog svetskog rata. Broj privatnih visokoškolskih ustanova od tada se stalno uvećava, a kako i državne visokoškolske ustanove zavise od broja upisanih studenata, konkurencija na tržištu visokog obrazovanja se intenzivirala. S obzirom da je prošlo dve i po decenije od osnivanja prvih privatnih umetničkih fakulteta u zemlji, a radovi o ovoj temi primetno nedostaju, napravljeno je kvalitativno istraživanje studenata i profesora Akademije umetnosti u Novom Sadu (državnog fakulteta) i Akademije umetnosti u Beogradu (privatnog fakulteta). Osnovni cilj istraživanja je da utvrdi mišljenje studenata i profesora ovih fakulteta o konkurentnosti umetničkih fakulteta na tržištu visokog obrazovanja. Agenda za intervjue obuhvatala je dve ključne teme – identifikacija ključnih kriterijuma na osnovu kojih ciljna grupa navedenih fakulteta (klijenti) donosi odluke o tome da li će upisati državni ili privatni umetnički fakultet i njihovu procenu studija umetnosti (proizvoda) koji je obuhvatio četiri istraživačka pitanja: procenu uslova studiranja, procenu kvaliteta izvođenja nastave na umetničkim fakultetima, procenu kriterijuma ocenjivanja na ovim fakultetima, kao i vrednovanje diploma umetničkih fakulteta. [ABSTRACT FROM AUTHOR]

Copyright of Marketing (0354-3471) is the property of SEMA - Srpsko udruzenje za Marketing i Ekonomski fakultet Beograd and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)