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The Emergent Masculinities and Gendered Frustrations of Male Live-Streamers in China.
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- Author(s): Tan, Chris K. K. (AUTHOR); Liu, Tingting (AUTHOR); Kong, Xiaoya (AUTHOR)
- Source:
Journal of Broadcasting & Electronic Media. May2022, Vol. 66 Issue 2, p257-277. 21p. 2 Color Photographs. - Source:
- Additional Information
- Subject Terms:
- Abstract: Live-streamers in China are predominantly female and heterosexual, so their heterosexual male counterparts barely receives attention. In this paper, we invoke the concept of "emergent masculinities" to critically examine how male live-streamers engage this typically feminine profession. They come in three main types of decreasing prestige: e-sports athletes; shopping guides; and affective entertainers who attract female audiences with friendship and intimacy. This last type enacts a women-pleasing façade that also contradicts the men's own hegemonic masculine upbringing. This tension highlights how China's emergent masculinities develop in conversation with the country's post-feminist sensibilities. [ABSTRACT FROM AUTHOR]
- Abstract: Copyright of Journal of Broadcasting & Electronic Media is the property of Broadcast Education Association and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
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