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Zwei Drittel kaufen Mode nur zur Ersatzbeschaffung: Infas quo-Studie: Inflation und Krieg trüben Bekleidungskaufstimmung deutlich ein. (German)
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- Author(s): Freutel, Aziza
- Source:
Textilwirtschaft; 6/23/2022, Issue 25, p12-12, 1p- Subject Terms:
- Source:
- Additional Information
- Subject Terms:
- Abstract: According to a study by Infas quo, the focus of fashion purchases is increasingly on replacement needs. 65% of consumers state that they only buy what they really need as a replacement. This percentage has increased compared to the previous survey. One reason for the limitation of fashion consumption is the ecological conscience, as many clothing items are discarded and cannot be recycled. In addition, the rising inflation influences consumer behavior, as consumers want to save money. The increasing prices burden consumers more than the COVID-19 situation. Concerns about the impact of a war between Russia and Ukraine are also perceived. This leads to a inhibition of fashion consumption. [Extracted from the article]
- Abstract: Laut einer Studie von Infas quo liegt der Fokus beim Modekauf zunehmend auf dem Ersatzbedarf. 65% der Verbraucher geben an, nur das zu kaufen, was sie wirklich als Ersatz benötigen. Dieser Anteil ist im Vergleich zur vorherigen Befragung gestiegen. Ein Grund für die Einschränkung des Modekonsums ist das ökologische Gewissen, da viele Kleidungsstücke weggeworfen werden und nicht recycelt werden können. Zudem beeinflusst die steigende Inflation das Kaufverhalten, wobei die Verbraucher sparen möchten. Die steigenden Preise belasten die Konsumenten stärker als die Corona-Lage. Die Sorge um die Auswirkungen eines Krieges zwischen Russland und der Ukraine wird ebenfalls wahrgenommen. Dies führt zu einer Hemmung des Modekonsums. [Extracted from the article]
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