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Moving Beyond Uber: Two Modes of Organization and Work in the German Platform Economy.
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- Author(s): Kirchner, Stefan; Dittmar, Nele; Ziegler, Emilia Sophie
- Source:
Kölner Zeitschrift für Soziologie und Sozialpsychologie ( KZfSS); Jun2022 Supplement 1, Vol. 74 Issue 1, p109-131, 23p- Subject Terms:
- Source:
- Additional Information
- Alternate Title: Viel mehr als Uber: Zwei Modi für Organisation und Arbeit in der Plattformökonomie in Deutschland. (German)
- Subject Terms:
- Abstract: Discussions on organizational models and work in the platform economy often center on Uber as a prominent example of a digital marketplace that relies on venture capital and gig labor from self-employed drivers. This focus on Uber underestimates the diversity of organizational models and work types that likely arise from struggles between firms seeking to dominate emerging fields. Our exploratory results coming out of the field of "shared mobility" in Germany show that the platform economy harbors two modes: a few digital marketplaces with gig labor and many app-enabled firms that build on smartphones to operate their mobility services with employees that perform app-enabled labor. In addition, some firms that rely on venture capital face several firms financed by incumbents from adjacent fields—in particular, car manufacturing. Overall, we find an absorption of platform technology by incumbents alongside disruption induced by start-ups. We conclude that German shared mobility comprises a diversity of organizational models and work types beyond the Uber model, the mapping of which helps toward a better understanding of the platform economy. [ABSTRACT FROM AUTHOR]
- Abstract: Zusammenfassung: Diskussionen über Organisationen und Arbeit in der Plattformökonomie fokussieren oft Uber als prominentes Beispiel, das auf Risikokapital und einem digitalen Marktplatz für solo-selbstständige Fahrerinnen und Fahrer aufbaut. Dieser Fokus auf Uber unterschätzt die Vielfalt organisationaler Modelle und Arbeitstypen, die sich herausbilden, wenn Firmen um die Dominanz in entstehenden Feldern kämpfen. Unsere explorativen Ergebnisse aus dem Feld der „Shared Mobility" in Deutschland zeigen, dass die Plattformökonomie zwei Modi beinhaltet: wenige digitale Marktplätze mit Selbstständigen und viele App-gestützte Firmen, die Smartphone-Technologie nutzen, um ihre Mobilitätsdienstleistungen anzubieten und dabei Arbeitskräfte beschäftigen, die App-gestützte Arbeit erbringen. Darüber hinaus stehen nur einige Disruptoren, die als Start-Ups risikokapitalfinanziert sind, vielen anderen Firmen gegenüber, die von etablierten Unternehmen aus benachbarten Feldern finanziert werden und Plattformtechnologie absorbieren. Wir schlussfolgern, dass das Feld der „Shared Mobility" in Deutschland eine Vielfalt organisationaler Modelle und Typen von Arbeit umfasst, die weit über das Uber-Modell hinausgeht. Nur eine genauere Analyse dieser Vielfalt ermöglicht es, die Dynamiken der Plattformökonomie besser zu verstehen. [ABSTRACT FROM AUTHOR]
- Abstract: Copyright of Kölner Zeitschrift für Soziologie und Sozialpsychologie ( KZfSS) is the property of Springer Nature and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
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