Dynamics of Rater Differences in Assessing the Age Appropriateness of Media Content: A Multilevel Moderated Mediation Analysis.

Item request has been placed! ×
Item request cannot be made. ×
loading   Processing Request
Read Online Read More Add to Saved list
  • Author(s): Feng, Guangchao Charles (AUTHOR); Zhu, Shan (AUTHOR)
  • Source:
    Journal of Broadcasting & Electronic Media. Feb2022, Vol. 66 Issue 1, p68-88. 21p. 2 Diagrams.
  • Additional Information
    • Subject Terms:
      MASS media; MASS media audiences; CONTENT analysis; FILM content ratings; CONTENT rating of television programs; COMMON Sense Media Inc.
    • Abstract:
      Using data obtained from the Common Sense Media website, this study aimed to examine the dynamics that cause differences in age ratings of media content. The study revealed significant differences in age and likability ratings among the raters. Multilevel moderated mediation modeling also showed that the differences in age ratings between the raters were moderated by three content valence variables (extent of negativity, positivity, and consumerism) and that the mediation effects of likability on the rater differences in age ratings were also moderated by the content valence, particularly the extent of negativity and positivity. [ABSTRACT FROM AUTHOR]
    • Abstract:
      Copyright of Journal of Broadcasting & Electronic Media is the property of Broadcast Education Association and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)