Sally Rooney.

She is the rare writer to have coveted merch (I am the proud owner of a Sally Rooney bucket hat), her books are touted as fashionable trophies, and her work has given rise to a cottage industry of lusty fantasy. When she published Conversations With Friends, Sally Rooney became that person, and her second novel, Normal People, cemented her role as the minimalist examiner of modern romance. Her ability to swerve means she won't just be the hottest young novelist of the year - she will be a permanent fixture, not just as a hardback in the hands of appealing youth but as a critic in the collective conscience. [Extracted from the article]

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