Startup aims to keep older adults flexible, fit and strong.

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    • Abstract:
      The upstart: Balanced It makes sense that Katie Reed and Kelly Froelich, the 31-year-old co-founders of Balanced, would launch an online fitness platform. The idea to start Balanced was inspired by Reed's and Froelich's grandparents. Chasing Giants is a biweekly column profiling budding startups in New York City and their plans to compete with, and potentially overtake, an industry leader. [Extracted from the article]
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