Trying to Stand Out.

BRAND loyalty; CUSTOMER loyalty; HILTON Hotels Corp.; NEIMAN Marcus Group Inc.; CONSUMER behavior; INTERNET industry; STARBUCKS Corp.; CUSTOMER relations

The article explores how worked in the brand loyalty space and helped pioneer programs at companies like Hilton Hotels and Neiman Marcus after consumers have tried new digital behaviors, channels and brands. Topics include companies have some type of customer loyalty program after an average U.S. household is enrolled in the program; and Starbucks Rewards members at the coffee chain for their offerings and how to engage customers long-term.