Twilight of the Eidos: rhetoric, ecology, media (and White Noise).

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  • Author(s): Adleman, Daniel
  • Source:
    Cultural Studies. May2022, Vol. 36 Issue 3, p410-427. 18p.
  • Additional Information
    • Subject Terms:
    • Abstract:
      In 'Twilight of the Eidos: Rhetoric, Ecology, Media (and White Noise)', Daniel Adleman explores philosophy's traditional exclusion of rhetoric as a part of a larger campaign against unregulated affect. Drawing on the work of Kenneth Burke and Peter Sloterdijk, as well as Don DeLillo's Reagan-era novel White Noise, Adleman's article makes a case for the integration of new-rhetorical optics into lines of inquiry concerned with media ecology. This 'rhecomedial' approach to complex environments, Adleman contends, is especially germane to the turbulent structures of feeling that we now confront in the wake of Donald Trump's assumption of the American presidency and the eruption of the COVID-19 pandemic. [ABSTRACT FROM AUTHOR]
    • Abstract:
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