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West Ashley Library
9 a.m. - 7 p.m.
Phone: (843) 766-6635
Folly Beach Library
9 a.m. - 5:30 p.m.
Phone: (843) 588-2001
Edgar Allan Poe/Sullivan's Island Library
Closed for renovations
Phone: (843) 883-3914
Wando Mount Pleasant Library
9 a.m. - 8 p.m.
Phone: (843) 805-6888
Village Library
9 a.m. - 6 p.m.
Phone: (843) 884-9741
St. Paul's/Hollywood Library
9 a.m. - 8 p.m.
Phone: (843) 889-3300
Otranto Road Library
9 a.m. - 8 p.m.
Phone: (843) 572-4094
Mt. Pleasant Library
9 a.m. - 8 p.m.
Phone: (843) 849-6161
McClellanville Library
9 a.m. - 6 p.m.
Phone: (843) 887-3699
Keith Summey North Charleston Library
9 a.m. - 8 p.m.
Phone: (843) 744-2489
John's Island Library
9 a.m. - 8 p.m.
Phone: (843) 559-1945
Hurd/St. Andrews Library
9 a.m. - 8 p.m.
Phone: (843) 766-2546
Miss Jane's Building (Edisto Library Temporary Location)
9 a.m. - 4 p.m.
Phone: (843) 869-2355
Dorchester Road Library
9 a.m. - 8 p.m.
Phone: (843) 552-6466
John L. Dart Library
9 a.m. - 7 p.m.
Phone: (843) 722-7550
Baxter-Patrick James Island
9 a.m. - 8 p.m.
Phone: (843) 795-6679
Main Library
9 a.m. - 8 p.m.
Phone: (843) 805-6930
Bees Ferry West Ashley Library
9 a.m. - 8 p.m.
Phone: (843) 805-6892
Mobile Library
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Phone: (843) 805-6909
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AUSTRALIAN MEDIA VEHICLES' STANDARDS FOR ACCEPTABLE ADVERTISING.
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- Author(s): Rotfeld, Herbert Jack1; Jevons, Colin2; Powell, Irene2
- Source:
Journal of Advertising. Winter2004, Vol. 33 Issue 4, p65-73. 9p. 1 Diagram.- Subject Terms:
- Source:
- Additional Information
- Subject Terms:
- Abstract: U.S. and Australian media vehicles are not required to publish or broadcast every commercial advertising message submitted. To the contrary, owners and managers ate free to designate anyone's message as unacceptable, and, in fact, they do so, for many reasons. Building on the research literature on U.S. business practices, this paper reports results of depth interviews with Australian media managers on their approaches to deciding what advertising materials to accept or reject. The U.S.-based literature provides the basis for a model that illustrates the influences on media vehicles' decisions, and Australian managers' responses indicate that it readily applies in their country as well. Overall, similar to U.S. practices, the single most important reason for rejection of advertisements in Australia is a breach of taste, although Australian vehicle managers more readily and visibly assert deference to the judgment of their more numerous and active trade associations. [ABSTRACT FROM AUTHOR]
- Abstract: Copyright of Journal of Advertising is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
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