TIPS FOR BUILDING Wallet Share TO GAIN Market Share.

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    • Abstract:
      The article explores Blake Roberts, senior research manager at Fuel Cycle, providers of a continuous research platform solution, defines wallet share as a measure of how consumers would allocate their spending across brands in the future based on their preferences. It's correlated, he says, with in-market sales performance. "When launching new products or understanding the existing landscape, share of wallet helps companies understand.