Ende von Vittel verschafft Konkurrenz Luft: Nestlé stellt Vertrieb der Wasser-Marke bis zum Sommer ein – Danone dürfte profitieren.

The food corporation Nestlé is discontinuing the distribution of the water brand Vittel by summer. Vittel was the number two brand for still water in Germany and Austria. The sales volume of approximately 240 million liters will now be distributed among other brands such as Volvic, Gerolsteiner, and Adelholzener. Instead, Nestlé is focusing on premium brands like San Pellegrino and Acqua Panna. [Extracted from the article]

Im schrumpfenden Wasser-Markt gibt es bald eine große Marke weniger. Das Aus von Vittel dürfte Konkurrenten wie Danone, Gerolsteiner und Adelholzener helfen. [ABSTRACT FROM AUTHOR]

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