Mission Wachstum in Europa. (German)

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  • Additional Information
    • Subject Terms:
      GERMANY; UNITED Kingdom
    • Abstract:
      The US chicken specialist Wingstop is planning its expansion into Germany after already successfully launching the brand in the UK. Wingstop offers chicken wings with or without bones in various sauces and has experienced stable growth during the pandemic. The company has already opened 13 new restaurants in the UK and now plans a similar expansion in Germany. Wingstop places importance on adapting to local tastes and expects great potential in the German market. [Extracted from the article]
    • Abstract:
      Der US-Chicken-Spezialist Wingstop setzt zur Landung in Deutschland an. Nach dem erfolgreichen Start in Großbritannien soll die Marke mit ihrem stark fokussierten Angebot bald auch Fans in Deutschland finden. [ABSTRACT FROM AUTHOR]
    • Abstract:
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