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Intention to re-consume organic food: Sensory attributes, egoistic motive, and warm glow in the extended TPB.
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- Author(s): Cahyasita, Dhika; Irham; Jamhari
- Source:
AIMS Agriculture & Food; 2021, Vol. 6 Issue 4, p891-919, 29p- Subject Terms:
- Source:
- Additional Information
- Abstract: This study seeks to examine consumer intention to re-consume organic food in Indonesia from a psychological standpoint using the Theory of Planned Behavior (TPB). In this study, new constructs were included, namely perceived sensory appeal, egoistic motive, and warm glow. Responses were collected from 337 consumers through online surveys and analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM). The results of the analysis show that the TPB constructs partially support the intention to re-consume organic food, as well as the attitudes and subjective norms. The outcomes added that the new construct in TPB is known to be able to increase the predictive power of the proposed framework and shows the importance of perceived sensory appeal, egoistic motive, and warm glow in the estimation of sustainable organic food consumption. [ABSTRACT FROM AUTHOR]
- Abstract: Copyright of AIMS Agriculture & Food is the property of American Institute of Mathematical Sciences and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Abstract:
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