How to Understand and Succeed in Business Marketing in an Emerging Africa: by Richard Afriyie Owusu, Robert Ebo Hinson, Ogechi Adeola and Nnamdi Oguji.

I was pleased to be able to review this book as new B2B books are rare and this one focused on Africa is particularly welcome. Section 6, emerging issues in B2B marketing consists of one chapter, chapter 14, which discusses emerging issues in B2B marketing. This is followed by a discussion of the principles of B2B selling, the B2B selling process and B2B selling techniques. This chapter also features a discussion of the determinants of B2B buyer behavior, B2B buying techniques and B2B selling strategies. [Extracted from the article]

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