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West Ashley Library
9 a.m. - 5 p.m.
Phone: (843) 766-6635
Wando Mount Pleasant Library
9 a.m. - 5 p.m.
Phone: (843) 805-6888
Village Library
9 a.m. - 1 p.m.
Phone: (843) 884-9741
St. Paul's/Hollywood Library
9 a.m. - 5 p.m.
Phone: (843) 889-3300
Otranto Road Library
9 a.m. - 5 p.m.
Phone: (843) 572-4094
Mt. Pleasant Library
9 a.m. – 5 p.m.
Phone: (843) 849-6161
McClellanville Library
9 a.m. – 1 p.m.
Phone: (843) 887-3699
Keith Summey North Charleston Library
9 a.m. - 5 p.m.
Phone: (843) 744-2489
John's Island Library
9 a.m. - 5 p.m.
Phone: (843) 559-1945
Hurd/St. Andrews Library
9 a.m. - 5 p.m.
Phone: (843) 766-2546
Folly Beach Library
9 a.m. - 2 p.m.
*open the 2nd and 4th Saturday
*open the 2nd and 4th Saturday
Phone: (843) 588-2001
Dorchester Road Library
9 a.m. - 5 p.m.
Phone: (843) 552-6466
John L. Dart Library
9 a.m. - 5 p.m.
Phone: (843) 722-7550
Bees Ferry West Ashley Library
9 a.m. - 5 p.m.
Phone: (843) 805-6892
Baxter-Patrick James Island
9 a.m. - 5 p.m.
Phone: (843) 795-6679
Miss Jane's Building (Edisto Library Temporary Location)
Closed
Phone: (843) 869-2355
Edgar Allan Poe/Sullivan's Island Library
Closed for renovations
Phone: (843) 883-3914
Main Library
9 a.m. - 5 p.m.
Phone: (843) 805-6930
Mobile Library
Closed
Phone: (843) 805-6909
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Asymmetric Association of Liking and Disliking Judgments: So What's Not to Like?
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- Author(s): Herr, Paul M.1 (AUTHOR) (; Page, Christine M.2 (AUTHOR)
- Source:
Journal of Consumer Research. Mar2004, Vol. 30 Issue 4, p588-601. 14p. 2 Diagrams, 4 Graphs.- Subject Terms:
- Source:
- Additional Information
- Abstract: We find that liking and disliking judgments appear asymmetrically linked in memory. In experiment 1 liking queries about objects were answered faster than disliking queries, irrespective of instructions to (1) simply examine the objects, (2) consider one's liking for the objects, (3) consider one's disliking for the objects, or (4) make an irrelevant judgment. Moreover, liking judgments appeared to be made spontaneously, while disliking judgments appeared to result from a more controlled process. Experiment 2 replicated these results with extremely dislikable and extremely likable stimuli. Experiment 3 revealed that disliking judgments prime liking judgments more than liking judgments prime disliking. [ABSTRACT FROM AUTHOR]
- Abstract: Copyright of Journal of Consumer Research is the property of Oxford University Press / USA and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Abstract:
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