االتجاهات الحديثة ف ي بحوث تأثير الذكاء االصطناعي على المنتج اإلعالمي. (Arabic)

Recent Trends of The Researches About The Impact of Artificial Intelligence on The Media Product. (English)

This study aims to provide a comparative & critical view through monitoring and analyzing the recent trends of the researches about the impact of artificial intelligence on the media product at the level of Arab and foreign studies from different research schools on all over the world in the period from 2015 to 2020. Also, it aims to know the subject fields about the researches of the artificial intelligence studies and to know the use of its techniques in the field of media. This study is one of the descriptive and analytical studies, and it depends on using the style of the secondary analysis. According to this, the study depends on the qualitative analysis for the scientific studies related to the field of the artificial intelligence studies and its impact on the media product. The results showed that there is a variety of recent trends of the researches about the impact of artificial intelligence on the media product. Also, the results showed that the researches about the impact of artificial intelligence in the field of journalism are at the top of interests list with average (51.7%), followed by the researches about the impact of artificial intelligence in the field of marketing with average (25.9 %), then the researches about the impact of artificial intelligence in the field of the new media and social media with average (12.1%) whereas the researches about the impact of artificial intelligence in the field of radio and television are with average (10.3%),The results also indicated through the framework of the continuous technological flow that the digital revolution will have negative effects. So, the researcher recommends through the analytical presentation to pay attention to the dangerous of the impact of artificial intelligence on the media product by conducting more researches, especially since future expectations confirm its continued use and dependence on it in a large scale. [ABSTRACT FROM AUTHOR]

تهد ه هدلد اس الدت دسدر تةد دي مقدت ة ددت ة دت د د صد حتيل دت اهتت هد ي اسي دت دي تد ويدأث تدلذ ا اسدل اهصداع ي لدر استعدإلع ا دي لدر ودإلأد اس ا لد ي اسواألجدت حا ع جدت دد فإللدد استدد ا س اسبي جددت لددر وددإلأد اسودد سي ددي اسفإلددان دد 2015م ححإلددر 2020م ، ضدد ن دد اسإلوداه لددر استتدد هي استأعددأبجت سبيددأث اسددل اهصداع ر حالددإلف ام تةعج تددم ددر تدد ا دد م، ح تعإلتددر هددلد اس الددت دسددر اس الدد ي اسأصدديجت اسإليل لجددت، ح ا إلتدد ي لددر الددإلف ام حلددلأ اسإليل ددت دد استودإلأد اس د ي "Analysis Secondary ،ح دي هدلا اسودج تدي اه إلتد ر لدر د داا اسإليل دت اس جفدي سل ال ي اسولتجت اسإلر تعإلتي ستت ويأث اسل اهصاع ي حتلذ اد لدر استعدإلع ا دي، وأوضحت النتائج تعأع اهتت ه ي اسبي جت سبيأث تلذ ا اسل اهصاع ي لدر استعدإلع ا دي د اسفإلدان د م 2015م ححإلر م 2020م، حتص ق ئتت اههإلت ي ر ال ي تلذ ا اسل اهصاع ي ي ت اسصي ت بعوبت بلغت)7.51 ،)%.ل ه وف ا ر ا ل ي تلذ ا اسل اهصاع ي ي ت اسإلوأقق ددا اسألدد ئت استفإللفددت بعوددبت بلغددت)9.25 ،)%ذددي دد ي ويددأث تددلذ ا اسددل اهصدداع ي ددي تدد ا دد م است دد ححلدد ئت اسإلأاصددت اه إلتدد ي حذسددن بعوددبت )1.21 ،)%لجددم وفدد عدد ت ويددأث تددلذ ا اسدل اهصداع ي دي تد اس اار دأ حاسإللجف قدأ بعودبت بلغدت )3.10 ،)%تد حرد ي اسعإلد ئع دي د د اسإل ق اسإل عأسأ ي استوإلتا لدجوأ سل دأ ن اساقتجدت تدلذ ااي لدل جت، سدلسن أصدي اسودال اسإليل لدي وضداح ن اه إلبد د سفادأ ن تدلذ ا اسدل اهصداع ي لدر استعدإلع ا دي ودر اا قد د ا ويد ث صدت حح اسإلأقو ي استوإلة لجت تؤ الإلتاا الإلف ا ه حاه إلت ر ل ه وشوت ا. [ABSTRACT FROM AUTHOR]

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