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CCTV 'dialogue' = speaking + listening: a case analysis of a prestigious CCTV talk show series Dialogue.
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- Author(s): Yong Zhong1
- Source:
Media, Culture & Society. Nov2004, Vol. 26 Issue 6, p821-840. 20p.- Subject Terms:
- Source:
- Additional Information
- Subject Terms:
- Abstract: This article discusses the findings of a case study of a talk show in the Dialogue series, produced and screened by China Central Television. On the surface, the talk show is much more sophisticated in form and presentation, more inclusive in terms of topics and speakers and more enthusiastic about generating dialogue than past talk shows on Chinese television. However, through a textual analysis of aspects of the talk show ranging from formal characteristics, to its content, to its narrative structure, the case study finds that, under the camouflage of greater sophistication, the 'dialogue' staged by the talk show is a deceptive game as it is a reinvented one-way passage of messages from the center to the periphery, from the speakers to the listeners, from the instructors to the pupils and then to the pupils of the pupils. On the basis of the analysis, there is insufficient evidence to substantiate claims that Chinese television, represented by the Dialogue series, is liberalized or democratized as a viewer-friendly participatory mass medium. [ABSTRACT FROM AUTHOR]
- Abstract: Copyright of Media, Culture & Society is the property of Sage Publications, Ltd. and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
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