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West Ashley Library
9 a.m. - 6 p.m.
Phone: (843) 766-6635
Folly Beach Library
9 a.m. - 1 p.m.
Phone: (843) 588-2001
Edgar Allan Poe/Sullivan's Island Library
Closed for renovations
Phone: (843) 883-3914
Wando Mount Pleasant Library
9 a.m. - 6 p.m.
Phone: (843) 805-6888
Village Library
9 a.m. - 6 p.m.
Phone: (843) 884-9741
St. Paul's/Hollywood Library
9 a.m. - 6 p.m.
Phone: (843) 889-3300
Otranto Road Library
9 a.m. - 6 p.m.
Phone: (843) 572-4094
Mt. Pleasant Library
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McClellanville Library
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Keith Summey North Charleston Library
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John's Island Library
9 a.m. - 6 p.m.
Phone: (843) 559-1945
Hurd/St. Andrews Library
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Miss Jane's Building (Edisto Library Temporary Location)
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Dorchester Road Library
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Phone: (843) 722-7550
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Phone: (843) 795-6679
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Phone: (843) 805-6930
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Performing social media analytics with Brandwatch for Classrooms: a platform review.
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- Author(s): McGuirk, Mike
- Source:
Journal of Marketing Analytics; Dec2021, Vol. 9 Issue 4, p363-378, 16p- Subject Terms:
- Source:
- Additional Information
- Abstract: As consumer's consumption of digital media and usage of social media platforms continues to grow, businesses have been searching for new ways to track, analyze, and measure this online consumer behavior to support a diverse set of business functions such as marketing, customer support, and customer experience management. Given the heightened interest in social media analytics in the business community, educational institutions have also been interested in identifying new ways to introduce emerging social media analytics concepts and practices to their students. One category of social technologies that is specifically used to perform this type of analysis is social listening platforms. Brandwatch (recently acquired by Cision Ltd.) has created one of the leading social listening platforms. They also offer a version of this platform for educators named Brandwatch for Classrooms. This article provides an overview of the key features and capabilities of the Brandwatch for Classrooms platform, as well as numerous suggestions for incorporating the platform in marketing analytics undergraduate and graduate courses. The goal is to provide educators with practical information about social media analytics and guidance on successfully integrating social listening platforms in their course design. [ABSTRACT FROM AUTHOR]
- Abstract: Copyright of Journal of Marketing Analytics is the property of Palgrave Macmillan Ltd. and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Abstract:
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