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Promo clears service problems: Offers entice customers to skip morning rush, increasing repair orders.
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- Author(s): Walsworth, Jack (AUTHOR)
- Source:
Automotive News. 10/25/2021, Vol. 96 Issue 7009, pS006-S006. 1p.
- Subject Terms:
- Additional Information
- Abstract:
No coupon needed Customers don't need to bring in a coupon, Macfarlane noted, adding that if a customer shows up during the 1-to-5 p.m. time slot, they automatically get the discount that's being offered that day. By offering discounts on routine services during the afternoon, Findlay Subaru Prescott has boosted its service business, lowered customer wait times and increased its customer satisfaction scores. Before, when a majority of its customers would arrive for service in the morning and thus create a backlog and extend wait times, the dealership saw its customer satisfaction scores plummet. [Extracted from the article]
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