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SPINNING FOR A BAND OF 'STRONG' BROTHERS.
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- Author(s): Janoff, Barry
- Source:
Brandweek. 11/22/2004, Vol. 45 Issue 42, p28-28. 1/3p. 1 Color Photograph.
- Subject Terms:
- Additional Information
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- Abstract:
Features the Live Strong program initiated by Lance Armstrong, a cyclist and cancer survivor in the U.S. Design of bracelets used for the program; Number of bracelets sold in May 2004; Amount given by Nike, designer of the bracelet to the Lance Armstrong Foundation; Reasons for the popularity of bracelet.
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