Chanel moves $500 million global media account to Omnicom from WPP: Shift comes as beauty and fashion marketer rebounds from pandemic.

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    • Subject Terms:
      CHANEL SA
    • Abstract:
      Chanel has moved its global media account to Omnicom Media Group from WPP following a review, as the global prestige fragrance and luxury fashion marketer rebounds from pandemic-induced struggles. A Chanel-specific unit of WPP's GroupM agency executives, originally formed in 2013, had previously handled the account, which had been in WPP's hands more than 20 years. [Extracted from the article]
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