THE POWER OF TRUST: HOW COMPANIES BUILD IT, LOSE IT, REGAIN IT.

By Sandra J. Sucher and Shalene Gupta In business, a loss of trust can have a short-term impact on the bottom line and employee morale, but organizations tainted by dishonesty or unethical behavior may never recover. Based on two decades of research, the book includes examples of companies that have emerged from scandal to rebuild the vital elements of trust. Harvard Business School management practices professor Sandra J. Sucher and co-author Shalene Gupta dig into the science behind trust to offer a new understanding of how it can be built and regained when lost. [Extracted from the article]

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