'I won't direct alcohol ads': Simon Pegg on his new career move: The actor and writer on comedic advertising, K-pop, zombies and more as he signs with RSA Films.

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      With a 12-year-old daughter, Pegg knows only too well that the future of advertising isn't TV commercials. He may be one of the funniest British actors and writers of his generation, but when it comes to directing commercials, Simon Pegg has some serious principles. "I won't direct alcohol ads": Simon Pegg on his new career move: The actor and writer on comedic advertising, K-pop, zombies and more as he signs with RSA Films. [Extracted from the article]