WHY TV ADVERTISING REMAINS THE GOLD STANDARD.

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    • Abstract:
      The article offers information on how important advertising is to television (TV), and TV to advertising and offers an almost captive audience that can be targeted by time of day, genre or interest. Topics include the many broadcasters pay not only for their content acquisitions but also the people who are ensuring that content gets to air, and the Imagine Communications has decided to split into two business units, with one focusing solely on ad-tech.