Rival blood-distribution nonprofit expands amid blood shortage.

Grand Rapids-based Versiti Blood Center of Michigan is looking to tap further into the Southeast Michigan blood donor market amid local and national blood shortages. Both Versiti and Red Cross reported expenses outpacing revenue in their most recent filings with the IRS. Still, it's taking time to gain name recognition in Southeast Michigan, given its relative short time in the area, its transition to the Versiti name and the foothold the Red Cross has in the region, Kaiser said. [Extracted from the article]

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