Best Buy zones in.

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  • Additional Information
    • Subject Terms:
      CALIFORNIA; MINNESOTA
    • Subject Terms:
      BEST Buy Co. Inc. BBY; EDWIN Schlossberg Inc. 055341523
    • Abstract:
      This article presents information on Best Buy Co. Inc., the Richman, Minnesota-based consumer electronics retailer. After launching five customer-centric lab stores a year and a half ago, the company opened yet another concept store in May. Located on Santa Monica Boulevard in West Hollywood, California, it brings together many of the lab stores' concepts, and introduces more. They didn't treat product any differently than the way a grocer treats cereal. There was no visual merchandising competency, or shopping ease for customers. The store was not organized properly.n creating the new format, Best Buy worked closely with New York-based ESI Designs and its principal designer, Edwin Schlossberg. Internationally renowned Schlossberg has been designing interactive, participatory experiences — from the American Family Immigration History Center, Ellis Island, to The Children's Museum of Los Angeles — for more than 25 years.