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Spatial and experimental analysis of peer-to-peer accommodation consumption during COVID-19.
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- Author(s): Jang, Seongsoo; Kim, Jungkeun; Kim, Jinwon; Kim, Seongseop (Sam)
- Source:
Journal of Destination Marketing & Management; Jun2021, Vol. 20, pN.PAG-N.PAG, 1p - Source:
- Additional Information
- Abstract: The COVID-19 pandemic has disrupted peer-to-peer (P2P) accommodation markets. However, how the interplay between tourists and destination attributes has affected P2P accommodation consumption during the pandemic has not been investigated. To address this gap, this study first explored the spatially varying relationship between destination attributes and COVID-19-disrupted Airbnb performance change across Florida counties. Subsequently, we performed two experimental studies to examine whether trip purpose and the level of perceived threat affect Airbnb use intention. The results of the spatial analysis show that, depending on the type of destination attribute, Airbnb listings experienced different revenue losses across urban and rural areas. Additionally, results of experimental studies show that business tourists with a low perceived threat of COVID-19 are more willing to consume Airbnb listings than leisure tourists. This study contributes to ascertaining the destination and behavioral heterogeneity in pandemic-induced P2P accommodation consumption using spatial analytic and experimental studies. • The destination- and tourist-level COVID-19 impact on Airbnb is studied. • A mixed-methods approach with spatial and experimental studies is applied. • The COVID-19 impact varies across destination locations and attributes. • Business tourists intend to consume Airbnb more than leisure tourists. [ABSTRACT FROM AUTHOR]
- Abstract: Copyright of Journal of Destination Marketing & Management is the property of Elsevier B.V. and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Abstract:
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