The Keys to Identifying Underserved Markets.

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    • Abstract:
      The article offers information on data analytics, mapping software, social media tools, and personas help marketers identify new customer groups. Topics include the views of George Collins, principal at Deloitte Digital, on the digital technology is driving many changes in consumer behavior and the business environment, and the technology is helping level the playing field and allowing small business owners to compete with Fortune 500 companies.