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Avon and Bahamas Go After the Sunset.
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- Author(s): Wasserman, Todd
- Source:
Brandweek. 10/25/2004, Vol. 45 Issue 38, p8-8. 1/3p. 1 Color Photograph.
- Additional Information
- Subject Terms:
- Subject Terms:
- Abstract:
Reports on the marketing partnership between the island nation of Bahamas, Avon, Radisson Seven Seas Cruises and Atlantis Resorts for the release of the motion picture "After the Sunset" from New Line Cinema in 2004. Information on a radio promotion of the island nation's Ministry of Tourism for the film; Features of a print advertising campaign sponsored by Radisson Seven Seas Cruises; Details of the custom palates to be launched by Avon.
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