МЕДИАЭСТЕТИЧЕСКИЙ КОМПОНЕНТ В СПЕЦПРОЕКТАХ ИЗДАНИЯ «АРГУМЕНТЫ И ФАКТЫ» (Russian)

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  • Additional Information
    • Alternate Title:
      Media aesthetic component in special projects of the "Arguments and Facts" edition. (English)
    • Abstract:
      The article examines the special projects of the publication "Arguments and Facts", which are a polycode journalistic text, determines the role of the media aesthetic component in creating a publicistic image. The theoretical basis of the research was the works of M. A. Berezhnoy, M. V. Zagidullina, E. Kats. The case method made it possible to characterize the main features of a polycode media text in terms of media aesthetic potential: interactivity, conceptual design, and organization of space. Together they allow you to create a coherent, convincing, expressive image, to establish contact with the addressee. [ABSTRACT FROM AUTHOR]
    • Abstract:
      Copyright of East European Review / Przegląd Wschodnioeuropejski is the property of University of Warmia & Mazury in Olsztyn and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)