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Does corporate social responsibility affect consumer boycotts? A cost–benefit approach.
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- Author(s): Zeng, Tian1 (AUTHOR) ; Audrain‐Pontevia, Anne‐Françoise2 (AUTHOR); Durif, Fabien2 (AUTHOR)
- Source:
Corporate Social Responsibility & Environmental Management. Mar2021, Vol. 28 Issue 2, p796-807. 12p. 1 Diagram, 4 Charts.- Subject Terms:
- Source:
- Additional Information
- Subject Terms:
- Abstract: Relying on the cognitivist cost–benefit approach, this research investigates the antecedents of consumer boycotts. It examines the effects of poor performance on corporate social responsibility (CSR) dimensions (i.e., respect for the environment, ethics statements, philanthropic activities, respect for consumers, and respect for employees) on consumer intentions to boycott a retailer. A total of 602 consumers were surveyed in the province of Quebec, Canada. The findings of a logistical regression show that consumers are more likely to boycott retailers for abstract ideological motives (respect for the environment, philanthropic activities) than for more concrete purposes (respect for consumers, ethics statements, respect for employees), thereby confirming that consumers do not react in a similar fashion to the different CSR dimensions. This article is of interest to retailers as it provides actionable insights to improve CSR practices (social and environmental policy) to reduce the likelihood of consumer boycotts. [ABSTRACT FROM AUTHOR]
- Abstract: Copyright of Corporate Social Responsibility & Environmental Management is the property of Wiley-Blackwell and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
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