Looking at Book Engagement.

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  • Author(s): Milliot, Jim
  • Source:
    Publishers Weekly. 2/22/2021, Vol. 268 Issue 8, p4-5. 2p. 2 Graphs.
  • Additional Information
    • Subject Terms:
      BOOK industry; AUTHORS; CUSTOMER relations; BOOKSTORES; AMAZON.COM Inc.
    • Abstract:
      The article focuses on the report "lmmersive Media & Books 2020," conducted on September 18-November 15, 2020 incorporating a range of findings about developments that occurred in the book industry. It mentions authors looked to explore how consumers engage with books beyond buying them to read. It also mentions that report also suggests that bookstores may not be serving as showrooms for online shopping firm Amazon and other e-tailers to the degree once thought.