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Swimming Upstream.
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- Author(s): McGinn, Daniel
- Source:
Newsweek. 11/1/2004, Vol. 144 Issue 18, pE10-E22. 5p. 5 Color Photographs, 3 Black and White Photographs.
- Additional Information
- Subject Terms:
- Abstract:
Discusses the role of LLBean CEO Chris McCormick in promoting the company's online sales. How LLBean retail stores were first built in order to complement the flagship catalog business; Plans for the company to open stores beyond the East Coast in 2008; Growth of revenues by 7 percent to $1.15 billion in 2003; Efforts of McCormick to attract younger customers and expand beyond selling outdoor merchandise; Popularity of LLBean due to its policy that the store will fix or replace gear even years after the sale; How the company has launched products such as tote bags, dog beds, and barn coats that are a staple for Americans; Focus of the company on multichannel retailing techniques; Success attributed to lowering prices and improving product quality.
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