Good (gulp) to the Last Drop.

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  • Additional Information
    • Subject Terms:
      UNITED States
    • Abstract:
      Focuses on the trends in television advertising in the United States. Ability of television commercials to capture viewers' imagination as evidenced by the popular depiction of the legendary Egyptian queen Hatshepsuth in a beer advertisement; Advertising rates during the television broadcasting of sports tournaments; Impact of advertising on product marketing and industry.