Beyond Cord-Cutting: Reinventing Multichannel TV: New video strategies are blurring lines between streaming, OTT and pay TV.

" Rick Cordella, executive VP and chief revenue officer for Peacock, also stressed that live linear TV channels are a central part of the strategy for the direct-to-consumer offering. "We have channels like NBC News Now, NBC Sports, etc., in a bunch of different categories that provide the linear experience of the multichannel universe that doesn't really have much of a place on other premium video providers", Cordella said. VIEWER WATCH 2021 12 Multichannel.com W hile all of the major programmers are touting their commitment to streaming and pouring billions of dollars into developing new content for those services, they are hardly abandoning the pay TV industry. INSETS: LOOKING AHEAD TO POST-PANDEMIC TECH;STREAMING PLATFORMS ARE DOING IT LIVE. [Extracted from the article]

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