Getting the Words Out.

Item request has been placed! ×
Item request cannot be made. ×
loading   Processing Request
Read Online Read More Add to Saved list
  • Additional Information
    • Subject Terms:
      MACMILLAN Children's Publishing (Company)
    • Abstract:
      The article discusses how COVID has changed the way publishers promote books and how libraries promote them. Topics include the marketing plan of Antonio Gonzalez Cerna, marketing director at Levine Querido, in January 2021, the launch of the MacKids School & Library website by Macmillan Children's Publishing Group, and the main difference between the library market and the bookstore market according to Gonzalez Cerna.