Building brand is key to developing successful practice: Consistent message, top-of-mind awareness are strategies for growth.

CLINICAL trials; MARKETING; MEDICAL office management; MEDICAL protocols; MEDICAL referrals; MEDICAL practice; OPHTHALMOLOGY; SUCCESS; SOFTWARE analytics

The article offers best practices from Dottie Davidson, the director of Practice Relations/Administrative Director at the Florida Retina Institute, on how ophthalmologists can enhance their practices with focused brand messaging. Topics include defining the practice mission statement, creating brand identity and promoting clinical trial branding. She also suggests continuing education events, podcast speaking engagement, and application of telemedicine patient appointments.