Use Digital Platforms to Drive In-Store Traffic, and Vice Versa: Online and offline environments are no longer competitors for the same retail customers.

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    • Abstract:
      The article offers information on Use Digital Platforms to Drive In-Store Traffic, and Vice Versa. It mentions Retailers operating physical stores which can offer a guided experience from online shopping and online purchase to a convenient pickup service either in-store or curbside; and views of Deborah Goldring, an associate professor of marketing at Stetson University in Florida on it.